This site ( is owned by FIR Fabbrica Italiana Ruote at F.I.R. Fabbrica Italiana Ruote srl Via Ho Chi Minh, 2 41122 Modena - ITALY who is also the publisher.

What information we deal with:

The main purpose of the site is to advertise the company F.I.R. Fabbrica Italiana Ruote and its production.The site “” and all its contents, including trademarks, logos, icons, text, photos, video, etc., are the exclusive property of F.I.R. Fabbrica Italiana Ruote or of the owners who have leased them to F.I.R. to be used in the website. It is, therefore, forbidden to reproduce or exploit all or part of the content of without prior written consent of the legitimate holder of the copyrights. The reference to and to its content is allowed exclusively for advertising purposes and for the listing in search engines, index site, magazines, magnetic supports and any other means of communication, upon request by e-mail to

Content provided by users

Our registration forms require users to provide information such as name, e-mail, address and other information. All information will be kept confidential and only the site administrators will have access to it. The contacts will not be disclosed and/or sold to other companies or organizations.

Other websites:

The website may contain links to sites not managed by F.I.R. F.I.R. does not provide any guarantee and does not accept any responsibility about those sites. In the case the web user decides to consult those sites he does that at his/her own risk. It is advisable, therefore, to read the privacy policies contained in each sites, as they may differ from this site. These links do not imply any partnerships with operators or administrators of other websites.

Internet Protocol Address:

The IP address of all the visitors is stored. The IP address is a number that is automatically assigned to the visitor's computer when one start internet. The visitor's IP address is used to diagnose connection problems with the server, manage the website, analyze trends, track movements, produce statistics to improve the website and customize our content according to the visitor. The IP address is not linked to any personal information provided by the visitor.

Privacy and security:

F.I.R., Fabbrica Italiana Ruote, guarantees the respect and the protection of the privacy of its users and is committed not to disclose to third parties the personal information in its possession, using them only in compliance to law n.675/96 on the processing of personal data.

Directive to minors:

F.I.R. is committed to protecting the privacy of children. Personal data on children under 18 are not recorded without parental consent. People under 18 years old who fill one of the forms in the website, or send personal information or information on his/her family is requested to submit consent form parents or from a tutor. The F.I.R. cannot prevent people less than 18 years old to visit its website. F.I.R. therefore, whenever personal information is provided, implies that the individual is at least than 18 years old.

Changes to the privacy policy:

By reading the pages in an individual has read, understood and accepted all the points made in those webpages. F.I.R. has the right to update this Privacy Policy without any notice, simply by inserting the necessary changes on the website. Any changes will take effect immediately after the insertion.


For questions about the site or to report inaccuracies or problems of navigation, content, etc. please send an e-mail to, specifying the subject "demand changes" For questions and/or requests regarding this document, one can write an e-mail to F.I.R. at, specifying "Privacy Policy".


The so-called asset tracking or tracing of navigation is aimed at the analysis of the websites visited, their pages and their specific content, timing of the visits and their frequency. Often this information is also associated to the user without necessarily knowing his/her name and address. Through the analysis and processing of information about habits, customs and consumption, it is possible to reconstruct a commercial profile and the e-Targeted Advertising: proposing products or services or targeted content. From the IT standpoint, this is done by the vast majority of Web sites through cookies, ie small text files that the websites send to the user's computer, where they are stored and re-transmitted to the same sites on the next visit.

Cookies are different and function differently, according to the Privacy Authority. They may be devided as:

  • A) Technical cookies are those used for the sole purpose of "carrying out the transmission of a communication over an electronic communications network, or on a strictly necessary basis, a provider of an information service explicitly appointed by the subscriber or user in order to provide such a service "(art. 122, para 1 Privacy Code)."
    Technical cookies technicians can be divided into:
    • browsing cookies or session - they ensure the normal navigation and use of the website, allowing, for example, to realize a purchase or authenticate for access to restricted areas;
    • analytical cookies - cookies similar to technical ones when used directly by the site operator to collect information, in an anonymous and aggregated form, on the number of users and how they visit the site;
    • functional cookies – they allow the user to browse using a of a set of selected criteria (for example, the language, the products selected for purchase) in order to improve the performance of the website.
  • B) Profiling cookies also known as behavioral cookies - they create user profiles and are used to send advertising messages in line with the preferences shown by the individual when browsing the net (Behavioral Advertising).
    They collect information relating to the users, the sites and the pages visited, the time spent. Then they show related advertisements on other websites (e-Targeted Advertising).
    There are other similar technologies (web beacons, flash cookies, silver light application storage) that can store and read data files on one's computer.
    Given the considerable invasiveness that such devices may have on of the private sphere of the users, the European and Italian legislation requires the user to be properly informed on the use of it and express their valid consent.


With General Provision no. 229, 8 May 2014, published in the Gazetta Ufficiale no. 126, 3 June 2014 (effective from June 3, 2015 - art. 5, time necessary for adjustment), the National Guarantor has regulated the use of profiling cookies, as defined by art. 1, letter. b): profiling cookies are aimed at creating profiles of the user and are used to send advertising messages in line with the preferences shown by the user when surfing the net. Given the considerable invasiveness of such devices, by interfering with the privacy, both European and Italian legislations require the user to be properly informed on cookies and express consent.

They refer to art. 22 of the Privacy Law where "the storage of information in the computer of a contractor or a user or the access to information already stored, is only allowed if the contractor or the user has given consent after being informed according to the simplified procedures reported in Article 13, section 3 "(art. 122, section 1).

Cookies, therefore, held several important functions within the network, that have an impact both in a revealed and unrevealed way on the personal data of the user, without the necessary information and consent procedures required by legislation on privacy.

In light of the above, through this information, the user is alerted that that the cookies used on this website are of the following types:

1. Technical Cookies: they allow the user to attain optimal and fast navigation through the website and efficient use of services and/or of the various choices offerred. These cookies are necessary to improve the use of the website, but they can be disabled.

2. Third Party Cookies: these cookies are installed on the user's computer by managers of third party websites, through the website.

The third-party cookies, mainly for analysis purposes, are mainly generated by Google Analytics. On the website there are also maps (Google Maps). Also these technologies (plugins) may release third-party cookies.

One can find more information about Google Analytics at the following link:

To disable cookies and to prevent Google Analytics to collect data on navigation, one can download an additional component of the browser that disables Google Analytics by clicking the following link:

Google information: Google (configuration): Maps (Google) information: Maps (Google) (configuration):

Browser settings

The user can configure, freely and at any time, his/her parameters of privacy in connection with the installation and the use of cookies, directly through the navigation program (browser) by following the instructions.
In particular, the user can setup "private browsing", that allows the navigation program to interrupts the recording of the history of visited websites, passwords entered, cookies and other information about the webpages visited.
In case the user disables all cookies (including the technical ones), the quality and speed of the services offered by the current website may worsen significantly and one could lose access to some parts of the website.

Practical information for the correct setting of the browser

To block or limit the use of cookies, both on this website and other websites, directly through one’s browser, one can follow simple instructions listed below that refer to browsers of most common use.

How to disable cookies using the browser

  1. Run the Chrome Browser
  2. Click on the menu in the toolbar of the browser next to the url navigation window
  3. Select Settings
  4. Click Show Advanced Settings
  5. In the "Privacy" section click on the button "Content Settings"
  6. In the "Cookies" section one can change the following cookie settings:
    • Allow saving data locally
    • Change the local data only up to closing the browser
    • Do not allow sites to set cookies
    • Block third-party cookies and websites data
    • Handle exceptions for some internet sites
    • Delete one or all cookies

For more information visit the dedicated page. the dedicated page.

Mozilla Firefox:
  1. Run the Mozilla Firefox Browser
  2. Click on the menu in the toolbar of the browser next to the url navigation window
  3. Select Options
  4. Select Privacy panel
  5. Click Show Advanced Settings
  6. In the "Privacy" section click on the button "Content Settings"
  7. In the "Tracking" section it is possible to change the following cookie settings:
    • Request sites not to make any tracking
    • Notify sites the availability to be traced
    • Do not express any preference on the tracking of personal data
  8. From "History":
    • by enabling "Use custom settings" it is possible to accept third party cookies (from most sites visited or never) and to keep them for a specified period (until they expire, at the closing of Firefox, or to be asked every time)
    • Remove individual cookies stored

For more information visit the dedicated page.

Internet Explorer:
  1. Run the Internet Explorer Browser
  2. Click the Tools button and choose Internet Options
  3. Click the Privacy tab under Settings and change the device according to the action chosen:
    • Block All Cookies
    • Allow all cookies
    • Selection of websites from which to obtain cookie: move the cursor in an intermediate position so as not to block or allow all cookies, then click Sites in the box Web Site Address and then press Block or Allow

For more information visit the dedicated page.

  1. Run the Safari Browser
  2. Click on Safari, select Preferences and click on Privacy
  3. In Block Cookie specify how Safari should accept cookies from websites.
  4. In order to see which sites have stored cookies click on Details

For more information visit the dedicated page.

Safari iOS (mobile devices):
  1. Run the iOS Safari Browser
  2. Tap Settings, then Safari
  3. Tap on Block Cookies and choose from the various options: "Never", "Third-party advertisers” or "Always"
  4. To delete all cookies stored by Safari, tap Settings, then Safari, and then click Delete Cookies and Data

For more information visit the dedicated page.

  1. Run the Opera Browser
  2. Click on Preferences, then Advanced, and then click on Cookies
  3. Select one of the following options:
    • Accept all Cookies
    • Accept cookies only from the visited website: the third-party cookies that are sent from a domain other than that one is being visited will be rejected
    • Never accept cookies: all cookies will never be saved.

For more information visit the dedicated page.

Links to Web sites and third-party services

The website may contain links to other Web sites that have their own privacy policy. This may be different from that adopted by F.I.R.

DISCLOSURE PURSUANT TO ART. 13, D. LGS. 30.06.2003, No. 196

The "Law concerning the protection of personal data" (Legislative Decree. 06/30/2003, n. 196) Art. 13, requires the obligation to inform an individual on the fundamental aspects of data treatment, as specified in section 1, letter. a/f.. F.I.R. fulfills these obligations by informing you that:


All data collected and submitted by the involved parties are treated solely for purposes relating to the company’s economic activity, in particular: for inserting addresses in the company's database; for internal statistics; for estimates and offers to actual and potential clients; for requests for offers to active and potential suppliers; for bookkeeping and VAT; for contractual obbligations to which you are party, for obbligations before the execution of a contract, to your specific requests; fulfillment of legal obligations, regulations, EU regualtion; customer management; supplier management; litigation management.


In relation to the aforementioned purposes, the processing of personal data takes place through paper, information technology, electronic or other telecommunications systems in order to grant the user the security and confidentiality of data, and also the observance of the Law. This information is given for data: directed collected from the person concerned (art. 13, c. 1); collected from third parties (art. 13, c. 4); received from public registers, lists, acts or documents available to anyone (Article 24, c. 1, letter c), to the limitation and in the way established by the rules on their knowability.


The provision of data is sometimes: mandatory according to law, regulation, EU legislation: in these cases the refusal to reply will make it impossible for us to comply with the contract; conditioning our ability to effectively comply with contractual obligations: in these cases your refusal will affect the quality and effectiveness of compliance.


The data above: - cannot be disclosed; - they may be disclosed only to the following categories: post offices or other mail delivery companies; banks and credit institutions; debt collection; law firms; insurance companies; company maintenance /repair of IT equipment; consulting companies and/or associations of companies and entrepreneurs who supply us accounting and/or fiscal services, consulting companies, and/or associations of companies and entrepreneurs who supply services related to F.I.R. business, etc. - they can be brought to the attention of: individuals in charge of the provision of services; of those involved in accounting and invoicing; of those involved in marketing of goods/services; agents, sales representatives, other sales auxiliaries; self-employed and temporary workers; professional consulting firms and/or companies and/or entrepreneurs who supply services related to the company business.


Under Article. 7 of the Law, in addition to the information contained in this statement, an individual is entitled to: the right to obtain confirmation on the existence of personal data concerning him/her, even if they are not yet recorded, and the right to obtain information in a understandable form; the right to obtain information on the origin of personal data, the purposes and methods of treatment; the method applied in the case of data treated electronically; the identity of the owner, managers and the representative appointed under article 5, section 2; the subjects or categories of persons to whom the data may be transmitted or who can learn about them as representative appointed in the country territory, managers or people in charge. The individual has the right to obtain: updating, correction or, when interested, integration of data; the cancellation, anonymization or blocking of data processed unlawfully, including data that need not be kept for the purposes for which the data were collected or subsequently processed;

You have the right to object, in whole or in part:

For legitimate reasons relating to the processing of personal data, even if compatible with recording purposes, the processing of personal data for sending advertising materials or direct sales or for carrying out market research or commercial communication. The above rights may be exercised with an informal request to the holder of this site or one of his/her representatives, or through a representative, which should receive adequate reply without delay. The request to F.I.R. Fabbrica Italiana Ruote can also be sent by letter, fax or email


F.I.R. Fabbrica Italiana Ruote srl - Via Ho Chi Minh, 2 41122 Modena - ITALY Tel. +39 059 253 780 Fax +39 059 253 491